DDB pitched Aflac’s March Madness 2021 project and won the business. Then we actually made the idea we pitched. I imagine this is how basketball players feel after they score a lot of points in a March Madness game.
Trash Talk Deliveries
For a fun PR stunt, we used social media to find March Madness fans feeling the pain of not being able to roast their friends in person due to the pandemic. Then we picked a few lucky fans and delivered some trash talk on their behalf to their unsuspecting friends.
Call for Entries
Trash Talk Compilation
TV: The Post-Pain Show
Our campaign showed basketball fans the pain of not having Aflac. And that a duck who can only say “Aflac” could follow his dreams of becoming a sports broadcaster.
Brace Yourself :30
Half-Court Hurt :30
GCDs: Paulo Junger, Ross Saunders
ACD Art Director: Abby Gross
“Trash Talk Deliveries”
Director: Billy Rainey | HELO
“The Post-Pain Show” Campaign
Directors: Adam & Dave | Arts & Sciences
Post: Merritt Duff, Union Editorial
VFX: Framestore
Music: JSM