creative director & copywriter
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Flo from Progressive

Flo

“SadSquatch” :30

The one where we gave Bigfoot an existential crisis. Sorry, Bigfoot.

Art Director: Abby Gross


“Deserted” :30

One insurance-obsessed woman finds out what it takes to survive on a deserted island. Coincidentally, it's an insurance pricing tool.

Art Director: Abby Gross


“Flocus Group” :30

After 10 years as Progressive’s brand mascot, you’d expect most people would know Flo by now.
Having sat in many a focus group myself, you learn to lower your expectations.

Art Director: Abby Gross


“Closet” :30

Home and auto bundles and monsters, oh my! 

Art Director: Jamie Malnati

Director: Brendan Gibbons / Station Film
Editor: Merritt Duff / Beast Editorial
VFX: Brickyard VFX
Sound Design/Music: Mike Secher / Soundtrack Group