Walmart always aims to celebrate the authenticity of real life. But this year we took it one step further and let real people put it in their own words. We conducted hundreds of in-person and Zoom interviews, to extrapolate every weird holiday tradition, secret recipe and ritual. Then we used those stories to craft a campaign totally inspired (and narrated!) by those real people.
Because a big brand telling you ✨ what the holidays are truly about ✨ will always be met with a hint of skepticism. But when Marie and Kim from upstate New York tell you what makes their rugelach so so good, you pull up a chair and listen. (It’s white raisins – regular raisins burn.)
Anthem :90
All The Ways We Give :15
All The Ways We Celebrate :15
All The Ways We Feast :15
Credits:
ECD/CCOs: Travis Parr, Nikki Baker, Leslie Shaffer
ACD Art Director: Abby Gross
Executive Producers: Daniel Roversi, Roy de la Maza
Director: Lisa Gunning, Imperial Woodpecker
Line Producer: Tracy Broaddus
DP: Mattias Rudh
Production Designer: Christian Stone
Food Stylist: Sue Li
Editor: Crandall Miller
Audio: Glen Landrum
Post-Production: Harbor