To announce Kroger’s launch of a new grocery service inside Walgreens, we developed a campaign that captures the disbelief you feel after learning you can get fresh groceries at a drug store. Because you’d probably assume that Walgreens has like, Halloween candy and Hot Pockets. But realizing they have fresh food from a legit store like Kroger? That’s really unexpected. Enough to have you screaming, “Get the fresh outta here!” in the adult incontinence aisle.
Last-Minute Peppers :30
Avocados :06
Carnitas :15
Radio
Print + OOH
Senior AD: Abby Gross
GCDs: Ross Saunders & Paulo Junger
Producer: Bree Hopenwasser
Director: Maggie Carey / Caviar
Editor/VFX: Merritt Duff / Union Editorial
Product Photographer: Sam Kaplan